AREA 2071
Dubai, United Arab Emirates

Redesign of the UAE's official parcel delivery service

Parcel delivery service
/
UI/UX Design · Web Design
AREA 2071 Main Image

About: Area 2071, a flagship initiative of the Dubai Future Foundation, is a platform fostering collaboration between startups, government, and the private sector. The project supports innovation through programs, courses, and events that connect individuals and organizations working on future-ready solutions.

Challenge: uSoftware, a technology partner for the Dubai Future Foundation, tasked us with designing a user-friendly interface for Area 2071. The challenge was to create an intuitive platform that simplifies engagement with programs, facilitates collaboration, and enhances accessibility for a diverse audience.

Approach: We crafted an innovative UI/UX design focused on seamless navigation and user engagement. By streamlining key interactions, we enabled startups, entrepreneurs, and organizations to easily connect, apply for programs, and participate in events, empowering them to thrive within the innovation ecosystem.

Audit

We developed wireframes that focused on simplifying complex tasks, like workflow creation and deployment. Through several iterations, the layouts were refined to ensure users could easily navigate between workflows, metrics, and AI interactions. These wireframes acted as the blueprint for building an intuitive interface that minimizes the learning curve for non-technical users while offering scalability for more advanced users.

Audit

Visual style

We began by revamping the homepage to prioritize clarity and accessibility. The new design highlights key sections such as upcoming events, available courses, and communities, ensuring users can quickly access the most important parts of the platform. Custom widgets and banners were included to surface new programs and relevant updates tailored to individual users, improving their interaction with the platform.

Visual style

Features

Homepage Redesign

We began by revamping the homepage to prioritize clarity and accessibility. The new design highlights key sections such as upcoming events, available courses, and communities, ensuring users can quickly access the most important parts of the platform. Custom widgets and banners were included to surface new programs and relevant updates tailored to individual users, improving their interaction with the platform.

Community Engagement Experience

To foster collaboration among users, we redesigned the community interaction features, allowing users to participate in discussions, join relevant groups, and connect with mentors and peers. The user-friendly interface supports community building through seamless integration with events and programs, making the experience more social and interactive.

Program and Event Registration Flows

We optimized the entire registration process, ensuring that users could easily apply for various programs and events offered by the platform. With step-by-step guidance, a clean layout, and real-time progress tracking, users can monitor their applications, view upcoming deadlines, and receive notifications about their status. The multi-stage program flow ensures transparency, with clearly defined milestones like preliminary application evaluation, interview stages, and final selections.

Program and Event Registration Flows

Chat and Communication Experience

We focused heavily on improving the communication channels within the platform. Our design ensured that users could engage in real-time chats with peers, program mentors, or customer support. The addition of status indicators, private messaging options, and community-based group chats fostered a more engaging and efficient interaction model for users.

Booking and Calendar Management

The platform's scheduling and booking features were enhanced to give users a clear view of their event registrations, upcoming bookings, and past activities. We introduced a calendar view that allows users to switch between daily schedules, month-overview mode, and past history, with color-coded events for easy navigation. The booking process was streamlined to make it simple for users to reserve event spots or meeting rooms directly from the platform.

Profile Management and Progress Tracking

We created an intuitive profile management system where users can manage their personal details, view their profile progress, and see how others view them. The design also incorporates visual progress tracking for profile completion, encouraging users to fully engage with the platform by completing their profiles. Additionally, users can easily update their profiles, manage social media links, and add personal information such as education, job title, and interests.

Profile page

Course Management and Certification

Users can manage their courses directly through the platform, tracking their progress and accessing certificates upon completion. The modular design splits courses into easy-to-navigate lessons, with clear indicators of completion and performance. The lessons themselves offer a variety of media formats, including text, videos, and quizzes, to ensure a rich and diverse learning experience.

Conclusion

Our collaboration with the Dubai government for this initiative resulted in a well-rounded, user-centered platform that provides startups and entrepreneurs with the tools and resources they need to thrive. Through intuitive design, seamless communication, and accessible navigation, we helped bring to life a platform that supports growth, learning, and collaboration in a fast-evolving ecosystem.

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